Study: Banning Fast-Food TV Ads Could Dent Obesity
ATLANTA -- A little less "I'm Lovin' It" could put a significant dent in the problem of childhood obesity, suggests a new study that attempts to measure the effect of TV fast-food ads.
A ban on such commercials would reduce the number of obese young children by 18 percent, and the number of obese older kids by 14 percent, researchers found.
They also suggested that ending an advertising expense tax deduction for fast-food restaurants could mean a slight reduction in childhood obesity.
Some experts say it's the first national study to show fast-food TV commercials have such a large effect on childhood obesity. A 2006 Institute of Medicine report suggested a link, but concluded proof was lacking.
"Our study provides evidence of that link," said study co-author Michael Grossman, an economics professor at City University of New York. - more here
Friday, November 21, 2008
Time to ban fast food TV ads?
Just in from the Washington Post...