Irrationally committed

Got this from my friend Seth Godin...

"Parents or other adults who are irrationally committed to a kid's well being make a huge (perhaps the biggest) difference in that young person's life.

"Entrepreneurs who are irrationally committed to their business are far more likely to get through the dip.

"Salespeople and service providers and marketers who are irrationally committed to customer service can completely transform an ordinary experience and make it remarkable."

Here's mine: people who are irrationally committed to real food - ER real food - can completely transform their body experience and make themselves feel and look rejuvenated. Like when they were 16.

Is being irrational irrational? Of course.

I'm irrationally committed to the American Food Resistance. What are you irrationally committed to?